A viral video making the rounds online has revealed an unusual campaign tactic allegedly tied to Tinubu’s early 2027 election efforts: plantain chips sealed in plastic buckets boldly labeled with “Jagaban 2027 Door 2 Door Movement.”
The video, which has stirred a flurry of criticism and laughter across social media, shows rows of snacks being packed in branded containers, fueling suspicion of premature grassroots mobilization under the guise of economic empowerment or commercial branding.
While the clip immediately triggered speculations about an early start to political campaigns, the man featured in the video made it clear he has no political loyalty.
“Na contract they give me, I’m not campaigning for anybody. So na contract, now na money they go pay me.”
“Imagine, they don begin the campaign for 2027. It’s the money I’m interested in,” he added.
The video have triggered outrage and mockery across Nigerian social media. @JE_Nuel_U noted that Tinubu’s supporters no longer even qualify for rice, suggesting, “His supporters do not deserve rice anymore. Besides, rice is now expensive. They can manage plantain chips.” @Joerexlegacy31 declared that even if the chips were distributed, it wouldn’t change their vote. “I will collect it and feed to my dogs. They will be there with me at the voting ground, and I will still vote Mr. Peter Obi,” he posted.
Many Nigerians also drew a link between the sudden spike in plantain prices and the branding effort, with @watpapping quipping, “No wonder plantain cost for market this period! Peter Obi say ‘we shall make all votes count’ in 2027.” @Daguitarprince2 mocked the progression of Tinubu’s campaign food offerings over the years — from rice to plantain chips, popcorn, and roasted corn — saying “Baba is working.”
Amid the jokes, a more serious concern emerged over how economic desperation is being weaponized. “The hunger in their camp will make many of them vote for Peter Obi in 2027,” @Buchyogba commented. @OnimeA20453 lamented the level to which Nigerians have been reduced, saying, “Chaiii, na so many Nigerians don cheap reach. Too bad.”
Critics argue that this kind of tactic—using snacks and packaging to push political branding years ahead of the polls—reflects a disconnect from the pressing issues Nigerians face, including insecurity, poverty, and inflation. Instead of tackling deep structural problems, Tinubu’s supporters appear more focused on optics and premature publicity.
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