President Bola Ahmed Tinubu has approved a major shake-up at the Nigerian Television Authority (NTA), appointing an entirely new management team to lead the state-owned broadcaster.
The reorganization sees veteran media entrepreneur Rotimi Richard Pedro taking the helm as the new Director-General. A senior NTA official, who confirmed the development to Vanguard, described the changes as part of a broader strategy to reposition the network for modern broadcasting challenges.
Other key appointments include:
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Karimah Bello – Executive Director, Marketing
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Stella Din – Executive Director, News
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Sophia Essahmed – Managing Director, NTA Enterprises Limited
A Seasoned Media Leader
Pedro, a Lagos-born media executive, brings nearly three decades of expertise in broadcasting, sports rights management, and marketing communications. His professional footprint spans Africa, the United Kingdom, and the Middle East.
Trained as an entertainment and intellectual property lawyer, Pedro also holds a Master’s degree in Investment Management and Finance from the City University Business School, London.
In 1995, he founded Optima Sports Management International (OSMI), which has grown into one of Africa’s foremost sports content providers. Under his leadership, OSMI has distributed high-profile events—including the English Premier League, UEFA Champions League, FIFA World Cup, and CAF competitions—to audiences in more than 40 countries.
His career includes senior roles with Bloomberg Television Africa and Rapid Blue Format, as well as consultancy engagements with FIFA, UEFA, Fremantle Media, and the African Union of Broadcasters (AUB). Notably, he played a pivotal role in securing exclusive pan-African free-to-air rights for all CAF tournaments on behalf of the AUB.
Strategic Shift at NTA
The shake-up comes amid calls for the NTA to modernize its content delivery, expand digital reach, and compete more effectively in Nigeria’s rapidly evolving media space. With Pedro’s background in international sports broadcasting and content syndication, industry observers expect a stronger focus on premium programming, rights acquisition, and digital transformation.
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